If you saw a bunch of Twitter-addicted types singing along to Bon Jovi and Journey outside the Roger Smith Hotel recently, blame Tara Hunt. She's the author of social media industry bible The Whuffie Factor, and—as part of her relocation from San Fran to Montreal—she embarked on the cross-country Whuff-aoke Tour, which recently rolled into New York's Roger Smith Hotel. Whuff-aoke? Yes, sometimes it got as weird as it sounds…



What’s Whuffie? According to Tara's book, the term describes a sort of “social currency” people and companies earn and leverage, based on factors like reputation and popularity. And what better way to earn that than with an RV-full of karaoke klassics? Shecky's was there too to rake in the Whuffie, by doling out a few of our world-famous goodie bags to a few lucky singers.

Check out more Whuffaoke videos here.

If you missed out on Whuffaoke, there are plenty of chances to make a fool of yourself at these Karaoke Bars