Branch 226 E. 54th St. (2nd & 3rd Aves.)
Midtown
212.688.5577
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Closed
Branch:
Now: Lexicon
Swanky lounge for after-work cocktails or dance club with pumping hip-hop music. Can’t decide? Try Branch, who brings you the best of both worlds with its Brazilian cherry wood dance floor and earth-toned hues. Those not up for loud music will appreciate the different volume levels throughout the space, which will help your attempts at conversation even if the four vodka tonics you just downed don’t. Bouncers aren’t playing around, so leave the jeans and t-shirts at home, fellas, and be prepared to hand over a $10 cover on Friday and Saturday. Besides—it will give you an excuse to wear your favorite striped shirt. Check this Midtown spot out for its organic design and the DJ booth on a floating platform.
This bar is not swanky and does not have "pumping" hip-hop music. If you are 40+ and want to hear a pitifully mixed set of bon jovi, madonna,KELLY CLARKSON, queen, and a random hip hop song thrown in, go here. The crowd wasn't too old but for real, I could've listed to a crappy set like this in Providence. In my neighbor's basement. The DJ actually said "all you people coming up here giving me DJ tips, I got this." No, you don't. P.S. The person who had fun with a few bottles of Grey Goose must've had a fat wallet, because bottle service was outrageous, over 300$ for grey goose, cheapest was like 225 for BACARDI. If the club was actually swank and had a nice VIP this might've been acceptable... I guess. I would never go here again.
11/12/2007 10:56:00 PM
Genevieve S. says:
I've been there twice and I had fun there too! First time was in VIP with some friends, and we had a few bottles of grey goose and champagne. The music was good and it wasn't too crowded. Second time wasn't in VIP, and I still had fun! It's a diverse crowd, they play good music, and the cover isn't that bad...$10 on a Saturday night? I highly recommend it.
10/30/2007 10:03:00 AM
Kathryn . says:
I've been to Branch two-three times, and every time I've been it's been a blast. The DJ is awesome, it's not over crowded, and it's a great place for dancing. Drinks are a little pricey, but Branch is one of those places that's a guaranteed fun night out!
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