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Choice:
Frequenters of frat row now have the Choice to try something classy. Doors spilling out onto Third Avenue are a step up for the bland Murray Hill banking crowd who’ve graduated from Bull’s Head but aren’t hip enough for West Chelsea. The long, handsome space feels like a cruise ship complemented by polished paneling, enormous windows, and an outdoor café. But don’t count your Hawaiian breeze just yet—the drunken crowds reflected in the corners of the five flat-screen televisions quickly reel you back to reality. Still, the sophisticated single-malt Scotch selection and drinks like the Choicetini, combined with an elevated dining area and scrumptious spread, are sure to impress any cosmopolitan companion.
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