Petaluma 1356 1st Ave. At 73rd St.
Upper East Side
212.772.8800
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Petaluma:
This Upper-crust Upper East Side eatery has been readily drawing neighborhood fams and friends through its heavy swinging doors since 1985. Yes, it's a fave for stroller pushers and martini clinkers alike, but now that its been taken over by the owners of almost too-cool downtown spot Sons of Essex, some change is in the winds. For one, we're told that hand-painted murals of the old country will be replaced by more modern adornments. They'll also be introducing an affordable brunch to the sun-drenched spot in an attempt to bring NFL-lovin' Second Avenue types for a pre-party prix fixe (yes, unlimited booze will be a part of that bait). The menu, thank goodness, will be staying the same, offering gems like arrancini par excellence ($12), a variety of wood-oven fired pizzas ($14-17) and other to-die-for Italian eats. The new plan to keep the happies happy while still drawing in a younger, hipper crowd seems like a good one—we're eager to watch Petaluma blossom into a whole new kind of neighborhood spot.
