Sway 305 Spring St. (Greenwich & Hudson Sts.)
SoHo
212.620.5220
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Sway:
Going to Sway is like watching an episode of “Taradise” on E!—you’re in an ethnic atmosphere (Morocco, to be exact) while watching average-looking, overly pompous people glam it up and pretend to be famous. Begging is sometimes required to get past the almost comically strict bouncers at the door, and practically everything is off-limits unless you’re on the “reserved” list. The most similar quality is of course the Tara look-alikes themselves, who strut around Sway as if on the red carpet. It’s understandable what the attraction is: The energetic DJ, authentic wooden bar and tiling, and red lanterns which exude a hypnotic shadow on the high ceilings are an enticing draw. Unfortunately, the Z-list arrogance isn’t.
