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If you’ve heard about SMS marketing, but you’re not sure whether it would work for your business, this is the article for you. We will explain how SMS marketing services work and what options you can use.

SMS marketing is one of the fastest and most convenient ways to reach out to your customers. It’s not difficult at all. and you can learn how to use an SMS marketing service in a day, if you choose a user-friendly service. The basics of SMS marketing consist of only three steps:

  1. You need to enable your clients to opt-in to receive your messages
  2. Then, you create the message, that could consist of some special offer or information that you want to share with your customers, depending on the period of the year
  3. Finally, use SMS marketing service to send the message to thousands of recipients

That’s it! SMS marketing is much simpler than email marketing or social media campaigns. You can do it even if you’re not a marketing professional. You can automatize everything, and all you have to do is write the text and then press the Send button. You can then relax because your SMS service will get the message delivered to your clients.

Depending on your needs and the service you choose, you could also get some more advanced options. Some services enable you to have two-way communication with your customers, which means customers can respond and then get a pre-written answer. A common belief is that SMS marketing services can only be used for sending out promotions and special offers, but that is not true. Some big companies use them to provide some forms of customer service via SMS. As you may know, many Millennials and Gen Z members don’t like to use phone calls. They prefer to solve everything they can through texts. If you give them this option, they will appreciate it.

However, when choosing an SMS marketing service, you shouldn’t look only for fancy features. There are more important factors that include speed and reliability. Opt for a proven service with positive user reviews, such as Textedly. Earning the trust of your customers is a hard thing to achieve, and you don’t want to ruin it by choosing a service that will delay your messages and promotions or have some other issues. Instead, choose a reliable service that will help you build a trusting relationship with your customers.